Google Ranks Your Shop Differently When You're Closed

Alan O'Mahoney

Published on: 12/09/2026

Whether you're open at the time of the search is now the #5 local ranking factor. Wrong or missing hours on your Google profile cost auto shops every evening search, and every evening call.

google business profilelocal seoauto shop hoursmissed calls

Why "Auto Repair Shop" Is Probably the Wrong Primary Category for Your Google Profile

Alan O'Mahoney

Published on: 12/09/2026

Primary category is the #1 local ranking factor of 187. Most shops pick the broadest one and stop. Here's what that costs an auto body or repair shop, and how to fix it.

google business profilelocal seoauto repair marketingauto body shop marketing